This week, Weight Watchers, a company—and yes, keep in mind that Weight Watchers is a company, a business—introduced Kurbo, its new weight loss and nutrition app. No big deal, you may say. As many of us know, Weight Watchers has been struggling to rebrand itself, attract new customers, and stay relevant in a world that (hopefully?) is starting to realize that controlling your body isn’t the answer. Of course Weight Watchers would try to reach their clients through a mobile ap